Archive for the ‘Administration’ Category

A Hard Password Lesson

Friday, October 30th, 2009

pondscumBecause of the misfortune of one of my Twitter friends today, I have learnt a very hard password lesson which I thought I should share. In actual fact, I don’t think the problem necessarily occurred because of passwords, but it is still enough to make me think and do something about it.

Soon after I opened Tweetdeck this morning, I started seeing some pretty offensive tweets written in uppercase letters from one of the people I only recently started following. I have had the situation before where I started following someone and soon realised I wasn’t comfortable with what they were tweeting, so I unfollowed them pretty quickly. I assumed that this was just one of those situations, so I went to their profile to unfollow them, and spotted a tweet in amongst the offensive, shouty tweets saying

“I am so sorry. It isn’t me. My Friendfeed has been hacked…”

I realised at that point that the barrage of tweets was the result of a malicious attack on this user and they were powerless to do anything about it. It seemed that the attacker had hacked into the Friendfeed account, changed the email address and password so that the legitimate user could no longer access the account and make any changes to it or shut it down, and proceeded to send hate-filled, abusive and offensive tweets out as fast as they were able, all containing links (which the poor victim, when they could get a tweet in edgewise, begged their followers not to click on).

This went on for nearly half an hour. The victim contacted Friendfeed support, but could do little more than that except sit and wait. When he finally stopped it, the poor guy could only start picking up the pieces, apologising and, I suspect, looking at his reduced follower numbers and contemplating what that criminal had done to his reputation.

I am not going to go into a tirade about spammers or hackers and what worthless pieces of pond-scum they can be. Nor am I going to go into how pathetic this malicious hate attack was (unfortunately I suspect there was a religious agenda behind it as the victim was a stated atheist and the hacker took great pains to point it out, amongst the rest of his highly offensive and not particularly coherent tirades). Sadly, as much as we want social media to herald a new era of understanding and collaboration and cooperation, we can’t forget that behind it all is the human race and that means the nasty side as well as the good.

What I would like to point out though, which is more relevant to the subject of this blog, is that it is incredibly easy for your reputation to be damaged by someone else, and it is far, far too easy for us to get blase about our passwords. If the victim had used the same password for multiple accounts (and come on, who hasn’t done that at some point in time?) and the hacker had got hold of it, then it wouldn’t have just been Friendfeed and Twitter that had been hit.

The result of this incident is that I have downloaded a password protection program, and changed every single password on my social media and other accounts, just to be sure. I, like many, haven’t been careful enough until now. This kind of horrible event should be a wake up call for all of us.

Thanks to Bill Strong for the image

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A Summer Hiatus and Blogging Frequency

Wednesday, October 14th, 2009

treadmillSometimes a summer holiday is a great thing. People who have worked in jobs for a long time may take long service leave or a sabbatical, which is designed to refresh them, broaden their horizons and generally give them a rest before they get back to their jobs and get on with it. I like to think that is what happened here at tigertwotiger.co.uk. The past couple of months have been tumultuous from both a business and personal level for me and I still feel like the treadmill has been turned on high beneath me and my legs are struggling to keep up. But I haven’t gone flying off the back of it yet…

The question is, what happens when you take a hiatus? The answer is both negative and positive. On the negative side, you lose your subscribers, your search engine placement, your flow and much of your audience. Pretty grim indeed. But there is a positive side and that is a sense of renewal which you hope to be able to carry into the future.  If you really feel you have to take a hiatus, take one. Don’t close your blog down, and don’t come back to it until you are good and ready. But do come back and pick it back up. Chances are there is already a lot of great stuff in it. With a new outlook you can continue to build on that.

I have done a lot of reading over the time I haven’t been blogging and the question of blogging frequency has come up on many occasions. I know we have discussed it before (and I am sure we will discuss it again), but there is no right and wrong answer to the question of how frequently you should blog. Daily, twice weekly, weekly, monthly – it is entirely up to you. It is your space. The best answer is the one that fits with your life and one that allows you to sustain it.

One way of looking at blogging is to see it as you would preparing for a marathon. To get to the race (your goal), you have to work hard. You need to put in the hours and the training. You need to set yourself a schedule and stick to it as best as you can. But you also need to be good to yourself, forgive yourself if you miss a run, and pick back up the next day. This is the same with your blog.

So, I am picking back up. A huge amount of activity has occurred in the social media industry in the past couple of months (doesn’t it always), and I have done my best to keep abreast of all of the important things. I have a list two pages long of topics and things to talk about. Now I just need to schedule it, and I’ll be running that marathon in no time.

Good to see you all again.

Thanks to maHidoodiefor the image

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The Tank Needs Refilling

Tuesday, February 3rd, 2009

Hello. Yes, it has been an awfully long time since I have written here. Considering my advocacy for regular posting, consistent conversation and meeting expectations, I haven’t been doing too well myself. I could sit here and make excuses. Actually, I will in a moment, but before I do I just wanted to apologise for not maintaining either the blog or the podcast for the past couple of months. The blog and the podcast are our foundations, and I haven’t been doing a particularly good job of maintaining them. If I was an engineer, I’d be fired by now.

Sometimes, though, I find that the tank just starts running dry. When you spend your working life living and breathing social media, you sometimes start thinking ‘what can I add that hasn’t already been spoken about (eloquently) by Chris Brogan, Neville Hobson or Brian Solis‘? ‘How can my little voice actually add anything to the conversation’? ‘Am I contributing, or am I just adding to the noise’? And worse – ‘am I being authentic, or am I just being jolly and positive to fit in with the crowd’? Overall, I have been puddling along with almost no fuel in my tank and wondering why I have struggled to make good on my commitments.

However, I don’t think these thoughts are bad ones. In fact, I think they are probably things which everyone who blogs should think about every now and then. I don’t want to just regurgitate what others are saying – I really want to put my opinion across and give my point of view. If I don’t then I am not really providing value. And I am not being at all authentic. Authenticity isn’t just being honest about who you are. It is being honest about what you think, and open about whatever difficulties you may have. I worry sometimes that rather than being myself in my blog posts, I slip into ‘work mode’ (which is probably not unlike my ‘posh telephone voice’) when what I really want to do is say what I really think. I think that because I am using ‘posh telephone’ mode, I am running out of steam. It’s not my natural state.

So that’s what’s been going on and I am determined to do something to fix it. I am acutely aware that the blog and podcast are our way of communicating with anyone who wants to listen. And what they want to hear is us. The real us. Not the work us. It’s what blogging should be all about.

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2009 is the Year of Education for Tiger Two

Tuesday, January 6th, 2009
umair shuaib.

Image via Wikipedia

Welcome back! I hope all of our readers had a great new year. I had a well deserved break and I am back with all cylinders firing ready for 2009. So much happened in the social media world in 2008 that it was difficult to keep up at times. I don’t think anything is going to be different in that respect in 2009, so the team at Tiger Two have got their noses to the grindstone. We are really focusing ourselves this year – in particular on education.

One of the things we continually come across is that businesses and individuals either don’t understand how to make the best use of social media, or they are completely overwhelmed by it all. It results in them losing opportunities, affecting their own reputation or shying away from the space altogether.

This is why 2009 is Tiger Two’s year of education. Our mission this year is to teach as many people as we can how social media can benefit them, their company and ultimately their reputations and bottom line. To that end we are developing training courses and seminars for different groups, and will be looking to create specific training for larger companies and organisations, so each of their members know just how to best engage with social media for the benefit of all.

It is a challenge. We will still be offering consultancy and strategy development services, but I am really keen to get back to running seminars and training. Basically, 2009 is the year that we put into practice that old saying…

Give an man a fish, and he will eat for a day. Teach a man to fish and he will eat for a lifetime.

We want to teach as many people as we can how to fish.

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Who are you talking to? A human? Or the Google bot?

Friday, August 1st, 2008

Scouring through Feedly this morning, I came across this article written by Dave Fleet. Reading through it, I found myself nodding a lot and I wanted to expand on it somewhat, as this is a particular bug bear of mine. Perhaps not so much in press releases per se, but in internet content and online reputation management in general. Far too often I am seeing people completely forgetting that they have a human audience in their zeal to dominate the search results, ‘push negative results down’ and generally satiate their panic that someone else has said something that might have damaged their reputation.

I keep saying it and saying it. You are judged by everything that appears on the internet about you. Sure, with some cheap, effective SEO tricks you might be able to fill the top ten search results for your company or actual name. Job done, you might think.

*Brief pause while I remove myself from the office and scream in frustration*

Your purpose is to tell your story. That is the whole purpose of any kind of PR. And telling a story implies that there is a human being at the other end listening to it. Not a Google bot. A living, breathing human being.

In order to produce some decent content which coherently tells the story (as opposed to writing for the sake of cramming in keywords) you have to reconsider who you are actually writing for. There is no point writing a blog for the sake of the Google bot – a blog should be a conversation, a method of communication between you and the people you want to talk to. Similarly, set up profiles in social media sites because you actually want to be social, not because it gives you another search engine place.

I think this is the most difficult things about the job of an online reputation manager – to convince the client that a reputation is made or broken by other people, not by a Google bot. How on earth do you think you are going to repair any kind of reputation issue by flooding the search engines with pointless but beautifully optimised content? It is just sticking a band-aid over the problem, patting yourself on the back, and going on your way. Believe it or not, people actually read what they find in search results – they don’t just do a search, get to the SERP page and think ‘oh, that’s ok, I can’t see anything bad in the two line description’. Your reputation is a wholly human exercise – the search results are a very distant second.

I feel very strongly about this as you can tell, and not just because I adore the English language. I feel strongly about it because I want to see the internet develop as a conversation facilitator – not just a place to dump stuff in the hope that problems might go away.

Phew…that’s my Friday rant done!

Thank you to FlySi for the image

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Tiger on Facebook

Wednesday, July 2nd, 2008

We have to practice what we preach, so a while ago, Tiger Two set up a Facebook group.

http://www.facebook.com/group.php?gid=10604212203

Social media is of course more than just having a presence, it’s about measured interaction. There is also no point in trying to cover every single site; that would just be silly! It’s far better to pick the sites with the correct target demographic and focus your energies on them.

Blogs can sometimes seem a little one sided, it’s fine to comment, but what if you actually want to have a full blown conversation?

That’s where social media and forums come in to their own.
We’ve been successfully helping our clients do that for their information flow, so while we draw breath we thought it best to do the same for our regular readers.

We won’t be bombarding our members with posts and emails as it is not a marketing exercise. We will however, be providing a forum for relevant comment and discussion.

So now there is more opportunity to talk to us and find out everything you always wanted to know about ORM.

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Soho Tigers

Thursday, June 5th, 2008

It’s been a rather busy few weeks for us here at Tiger Two, one of two things seem to be happening; Either more people are having problems with their online reputation, or the realisation of how much it matters has sparked a flurry of activity as people rush to do something about it.

We knew that we needed to be geographically closer to our customers a while ago to keep pace with the growth of ORM. However, as most people know, searching for the right kind of office space in the right part of town is not a straightforward process. This becomes even more difficult when you realise that the definition’s of the phrases ‘fully equipped’, ‘very spacious’ and ‘central location’ change almost daily.

Happily, our persistence has paid off and we moved into our fully equipped, very spacious new offices in the central location of Soho last weekend. Everything worked first time (well almost) and we’re working harder than ever to keep our clients where they need to be. For those that need it, and if you’re quick there’s a fully equipped very spacious centrally located cardboard box somewhere on the outskirts of Croydon.

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Limping out of Blog Hospital after an almost fatal database accident

Wednesday, April 2nd, 2008

Broken bonesFirstly, I have several apologies to make. Let me make them straight up and then I’ll explain what has happened here on T2T in the past few days.

To everyone who received multiple trackbacks: Because I have had to reconstruct this blog from scratch, I suspect you have all received the same trackbacks from old posts. I am so sorry about this and I promise I am not trying to spam. I just wasn’t sure how to not send them when I re-posted each lost article.

To people who had written comments: I am going to try and put the comments that I have got backed up back into the database, but for anyone who commented and now the comment is gone, I am sorry. Because of the month’s worth of lost data, I am trying to retrieve what I can from Google cache and I suspect some of the comments will have vanished.

To anyone who has arrived at this blog in the past three days and wondered what on earth was going on: I have been working like mad to try and repair it which accounts for the odd posts, dates and appearance. I did as much as I could in the wee small hours of the morning to try and keep disruption to a minimum, but it was a pretty major task.

So, what happened?

Monday 31st March

10:07am: I finish reading Neville Hobson’s experience of Wordpress 2.5 and think “well, if it works for jangles, it’s got to work for me”

10:08am: I send a tweet asking for any last minute advice before I upgrade, then head over to the innocuous sounding Three Step Upgrade at Wordpress.org. Three steps? This should be simple

10:10am: I take a backup of my database but I fail to check the backup

10:15am: Start of the upgrade process. Click the button which says Upgrade which is supposed to upgrade the database…and wait…and wait…then nothing. No instructions. It’s stopped loading. Just nothing.

10:20am: Thinking that perhaps it was done, I try to log into my control panel and…it fires me back to the upgrade page. So, I push the upgrade button and wait…and wait…then nothing again.

10:25am: After repeating the last step several times, rather than getting nothing, I receive a scary looking error message talking about duplicate entries and stuff. Head straight for the forums to see whether anyone can help.

10:35am: With no joy from the forums (seems I am the only person in the world to have had this problem on an upgrade to 2.5) and having gone through the same process about 10 times, all with the same result, I decide it would be best to go back to version 2.2.1 and load my database backup over the top of the now half upgraded database.

10:45am: Backup uploaded and version 2.2.1 reinstalled and…why is the latest post dated 28th February 2008? What happened to the 20 odd posts which I have put up since then? And why can’t I get to the dashboard at all?

10:46am: Panic.

10:48am: Call techy friend who isn’t there. Panic a bit more.

11:50am: Finally speak to techy friend who promised he would take a look…

Tuesday 1st April

5:30pm: Still no updated blog. Still don’t know what is happening.

10:00pm: Techy friend rings with the sad news that my mish-mash of version 2.2.1 and 2.5 as well as the fact that there is data missing from my backup means that my only real option is to scrap the lot and rebuild it again from scratch. He gives me advice on how I can retrieve the missing posts from Google cache, and instructs me how I can get into the database to adjust the dates so it doesn’t look like I have posted 50 odd posts on one day, and wishes me luck.

Wednesday 2nd April

2:30am: Still retrieving old posts, posting them back up, changing database details.

9:00am: After some sleep, I am back retrieving old posts, posting them back up, changing database details.

3:00pm: Finally finish retrieving old posts, posting them back up, changing database details. Now it is on to the comments.

The lessons learnt

Always check your backups.
Always check your backups.
Don’t believe it when the upgrade instructions tell you that it is only 3 easy steps.
Write each post in Word first and save a copy so as to alleviate panic.
Always check your backups.

Thank you to kateoo for the image

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The fun of technology – but we’ve got to the bottom of it

Saturday, February 23rd, 2008

Yes, the final post in the series didn’t appear yesterday. Basically, we have been having some technical difficulties recently which some of you may have noticed. The site has been running so slow, that clicking on a link meant you could go and make a cup of tea, have a chat with the neighbour, walk the dog and then polish your shoes while you were waiting for it to load. It was like being back in the days of dial-up…

Our trusty tech team have been playing with all sorts of things to try and figure out what it is that has been causing this. And of course, after a day of troubleshooting, it comes down to the simplest thing.

We changed the Wordpress template several months back to fit with our company look. Suddenly, the whole site went veeeeerrrryyyy slooooowwwwwly. Unfortunately, there was so much going on that the connection wasn’t actually made. It was only after tearing our hair out for more hours that we should that the penny dropped. We changed the template back and lo and behold! Everything is running at normal speed again.

Grrrrr.

So, apologies for the incongruous template at the moment. We will readjust it and normal programming will resume as soon as possible. Why is it that the most frustrating problems are usually caused by the simplest of things?

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Running slow…

Wednesday, February 20th, 2008

Apologies to everyone – the blog is running excruciatingly slowly at the moment. We have flagged it with tech support three times now, but thanks to all the publicity we have received in the past few days, it seems the poor server is struggling to cope.

We may need to look into a larger server with a faster database sooner than we expected, so do bear with us while we battle with the joys of technology. If the site is to be moved, we will give you plenty of warning as there may be some downtime.

Thanks for bearing with us!

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