TigerTwoTiger

This morning we woke to the news of the decisive victory of Barack Obama in the US presidential election. The radio station which I listen to was updating the news every 20 minutes, and even the DJ was claiming that today was a day of hope. Considering I am in the UK, it speaks volumes about how integrated the world is today, and how an election in a country half way across the world can have such a massive impact on everyone.

I am sure a lot of people in the technology industry are aware that one of the things that Obama harnessed with skill and precision during this campaign was the digital communications medium. Unlike his opponent, he was on Twitter, he blogged, he used Flickr, YouTube and Facebook (well, his team – I don’t think any of us kid ourselves that it was actually Barack Obama himself). I am a writer and a book lover, and I even found him on Redroom. All this means that the man who has just become president has been completely accessible to me and to every other person in the United States and the world who wanted to communicate. To me, that is a massive change in itself.

The headlines are currently talking about change, the future and hope. One fears slightly that there is so much hope being placed upon the shoulders of this man that it is going to be tough to live up to, but I suspect he is smart enough to know that. He has laid the groundwork of communication. He has done what we constantly encourage companies and individuals to do – get involved, start the discussion, become a part of the existing talk. It has helped him to get to where he is, and it will help anyone else who summons up the courage to throw away their traditional way of thinking and embrace something new.

I don’t care whether he is black, green, purple or blue – colour makes absolutely no difference. What I care about is that he is forward thinking and clever, and he appears to understand the world as it is in 2008, technology being a fundamental part of that. All we can do now is watch to see how the future unfolds – but it is certainly looking brighter from this grey, overcast day in London.

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Tags: Barack Obama presidential campaign 2008, BarackObama

This entry was posted on Wednesday, November 5th, 2008 at 12:04 pm and is filed under Politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.