I don’t actually have a lot to say about this as I am pretty stunned. I don’t know how long this page will stand although I know we aren’t the only ones who have taken screen grabs of the truly atrocious way that Nestle have decided to deal with its customers, critics and the general public.
While it stands, it is worth having a look at the Wall of the Nestle Fan page:
http://www.facebook.com/pages/Nestle/24287259392?v=wall
In case the wall has been removed by the time you click on this link, Nestle’s policy seems to be
- Abuse their fans/customers/critics
- Call them names
- Remove posts they don’t like (although they don’t have a policy against sarcasm, so there are quite a few negative posts still there)
- Get more and more sarcastic and hysterical themselves as more critics start laying into them
As @Suw said in one of her Tweets alerting the world to this, it’s a trainwreck.
What were they thinking? I know it must be tough to be a company with a lot of critics (perhaps they need to reconsider some of their less than exemplary activities?) but getting argumentative and hysterical is NOT the way to do it. Someone needs to give Nestle a lesson in how to communicate effectively via social media. This isn’t just going to go away…
Thanks to hans.gerwitz for the image
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Tags: bad social media, fail, Nestle
