It was 2007 when Tiger Two Ltd turned it’s furry sights to online reputation management. Every time we mentioned it in our network, we were met with blank stares…
“Online what?…what on earth is that?”
Our 12 month plan involved at least 6 months of some serious education – getting out to as many businesses as we could and explaining to them what it is all about, why they should be worried about it and what they can do.
The Christmas period spelt downtime for me. Three weeks in the sunshine of the antipodes was a great antidote to the impending British winter. I felt pretty relaxed about everything (easy to do when you are floating around a swimming pool), and mulled over how we would approach things when 2008 arrived. And, inexorably, 2008 arrived…
Because Tiger Two Ltd is only one of several business interests we have, the first few weeks of January were taken up with writing business plans for another venture. But online reputation management hadn’t left my mind, and it didn’t take long before we suddenly realised how hot it was.
Glancing through a Director Magazine, I found a three page articles on online reputation management, what it is, why you need it etc. etc. Less than 24 hours later I had spoken to two colleagues who worked in different PR agencies, both of whom confirmed that they had clients who were asking about it and they were desperately trying to find out what it is, why you need it etc. etc. I then did another search on Google and discovered in the month and a half downtime, three new players had entered the market with blogs and consultancies. Blimey! It’s about time we started shouting about it! The education process has been done without us even lifting a finger and we are deep into the panic phase – the oh-my-goodness-we-had-better-do-something-about-this mentality!
As a result, we are back on the training and seminar trail across the UK from February onwards. We ran several seminars last year and questions had come out of that which we had taken note of and as a result, we are adding four new seminar topics to our original list.
- Online reputation management: What is it, and why should I care?
- The Blogging Masterclass
- Using Internet Marketing to Increase your Sales
- How to use Social Media
- Using Online Networks effectively
- Understanding Search Engine Optimisation
So…along with battling with this blog which has been somewhat ill lately, finishing business plans and training for a marathon, I am now writing four new courses and we are out promoting like crazy.
2008 – you’ve started with an explosion.
Thanks to veo_ for the image
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