T2T012: CEO Blogging
October 8th, 2008
This weeks podcast – actually the podcast to cover the last two weeks - is about CEO blogging. I briefly go over some errors, and what I see are the top five most important consideration for the CEO or MD who wants to blog. Chances are, adhering to these may mean blogging is not right for them – but that’s OK. There’s no point in embarking on it unless it is done the right way for the right reasons.
News – 02:43
http://www.guardian.co.uk/technology/2008/oct/06/youtube.youngpeople
http://www.redorbit.com/news/technology/1578357/fallout_from_facebook_is_forever/
CEO Blogging – 07:38
http://blogs.sun.com/jonathan/
http://fastlane.gmblogs.com/
http://www.gmnext.com/
Ex-Big Thing by Lame Duck – 15:42
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=d90a36a54d778fa5a9f30dd4b17d7bd7
Web 2.0 Expo – my Plans – 19:02
The official website is here
http://europe.web2expo.com/
To register, go to the following link https://en.oreilly.com/webexberlin2008/public/register and make sure you use the code webeu08gr56 in order to get you 35% discount!
Your Resource From Across the Thames – 22:40
http://www.socialmediacamp.co.uk
The Opening and Closing Track
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/
Image: Peter Kaminski
This week is the second instalment of The Importance of Traditional Marketing Concepts, offering the final five things that you should consider before you embark on any social media campaign.
This week is the first part of the Feature on The Importance Traditional Marketing Concepts for Social Media. We also look at several articles from the Guardian and I am very excited about the Web 2.0 Expo in Berlin, so I spend some time talking about that.
Today I am covering the social media newsroom. It is just a brief outline on what your goals for your social media newsroom should be and things to think about if you are planning on developing one. In researching this weeks episode, I came across several articles discussing the importance of traditional PR and marketing skills for social media which has determined my topic for next week, so the original topic I had planned will be postponed for a fortnight. Funny how things happen like that!
I’m a bit late this week! Apologies! And rather than talking about your social media newsroom which I will discuss next week, I thought we should look at the social media press release first. So today’s episode will consider how the social media release differs from the traditional press release, why you might want to use one and how you create one.
This week we are talking about your name – not just your brand name but your actual name. The associations with that name have a huge impact on your reputation – even if someone else shares the name and it isn’t obvious which one of you is which! We will discuss a few things that you can do in order to take control of your name, whether it be something unusual or John Smith.
In this week’s podcast I discuss the online conversation. In it, we will look at what the online conversation is and how you can get involved with it. We will also discuss what to expect when you do get involved with the conversation and we will touch on how the conversation is changing. In fact, Web 2.0 is just one big conversation – that’s what makes it unique. But there are ways to work with it, and ways not to work with it. Irrespective though, if you are at all concerned with using the internet for communication or promotion, then you simply must be involved in the conversation to some degree.
