Tiger Two Tiger Podcast

Today’s show runs a little long. Just goes to show that as soon as I dispense with the script, I talk twice as much! I apologise for the length - I will aim to bring it back under 30 minutes for next week.

In this week’s podcast I discuss the online conversation. In it, we will look at what the online conversation is and how you can get involved with it. We will also discuss what to expect when you do get involved with the conversation and we will touch on how the conversation is changing. In fact, Web 2.0 is just one big conversation – that’s what makes it unique. But there are ways to work with it, and ways not to work with it. Irrespective though, if you are at all concerned with using the internet for communication or promotion, then you simply must be involved in the conversation to some degree.

In the news we will take a look at the pros and cons of allowing employees access to social media and the ability to blog. This is a long standing conversation which unfortunately is still in the news as there are plenty of employers who feel that allowing employees that access will result in security violations, reputation issues and time wasting. We will also revisit Mr Mathew Firsht, who has won his libel suit against the false Facebook profile producing Mr Raphael. This item is complimented by another article which sees social media in the courts which raises the question of how much fact checking must be done when using the internet as a source.

Your resource from across the pond is Brian Solis’s blog, PR 2.0.

I look forward to your feedback on how the podcast sounds. And to warn you in advance – the sock didn’t work so I will try something else next week.

Intrigued? Have a listen and find out!

News

Trusting your staff

http://www.hrzone.co.uk/cgi-bin/item.cgi?id=185966&d=1064&h=387&f=388&dateformat=%o%20%B%20%Y
http://www.networkworld.com/news/2008/071508-employees-social-networking.html
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080728005273&newsLang=en

The Firsht Libel Case
http://technology.timesonline.co.uk/tol/news/tech_and_web/article4389538.ece
http://news.bbc.co.uk/1/hi/uk/7523128.stm

Mother Sues
http://www.independent.co.uk/news/uk/home-news/mother-sues-over-tale-of-drunken-party-lifted-from-bebo-865039.html

The Online Conversation

My sources and further reading

http://www.alistercameron.com/2008/07/14/can-friendfeed-save-us-from-conversation-fragmentation/
http://www.briansolis.com/2008/01/value-of-online-conversations.html
http://www.pr-squared.com/2008/04/the_broken_conversation.html
http://blog.holtz.com/index.php/weblog/the_irrelevance_of_the_broken_conversation/

An example of great conversation

http://www.skepchick.org

Across the Pond

Brian Solis’s Blog
http://www.briansolis.com/index.htm

You can also access his eBooks at
http://www.scribd.com/people/view/83197-brian-solis

Or check out Geoff Livingstone’s book which Brian Solis assisted with
http://www.amazon.co.uk/Now-Gone-Primer-Executives-Entrepreneurs/dp/0910155739/ref=sr_1_1?ie=UTF8&s=books&qid=1217332922&sr=8-1

Image: Jurek D

This podcast looks at the big question of how to measure social media. In it, I outline the seven key areas which I feel should be recorded and measured over time. Pageviews and clickthroughs just don’t cut it when it comes to social media. Much more thought needs to go into measuring attention, participation, velocity and influence of ideas and the depth of relationships amongst other things. It is only with these measurables that you can get a true picture of how effective any social media interaction actually is, and more importantly, how it can deliver the inevitably sought after ROI.

In the news section, I assess the viability of automated reputation management with identity.net and the emotive issue of rating medical care.

The resource from across the pond this week is Jeremiah Owyang’s incredibly informative blog, Web Strategy with Jeremiah.

News

Identity.net’s launch release
http://fe7.news.sp1.yahoo.com/s/prweb/20080716/bs_prweb/prweb1113924
You can look at identity.net yourself
http://www.identity.net

The article about doctors being rated online
http://www.guardian.co.uk/society/2008/jul/13/nhs.health

Feature

I used a swathe of articles to compile this weeks feature so rather than give you them all, I will give you the best few.

http://computerworld.com/action/article.do?command=viewArticleBasic&articleId=9064558
http://www.web-strategist.com/blog/2007/06/07/web-strategy-how-to-measure-your-social-media-program/
http://www.chrisbrogan.com/measuring-social-media-efforts/
http://www.intevix.com/measuring-social-media-an-approach/

And for one of the definitive voices in this field, you can’t go past K D Paine
http://kdpaine.blogs.com/kdpaines_pr_m/

Across the Pond
You can find Jeremiah Owyang’s blog at
http://www.web-strategist.com/blog/

Thanks for listening again! And keep the feedback coming in – the only way I am going to get better is if you help me out.

Img: Darren Hester

The first podcast for TigerTwoTiger will be looking at lifestreaming websites and how they can be used in your online activity. It isn’t just about Friendfeed (although it does figure quite heavily). Instead we talk about why they are good, what isn’t so good about them, what is the best way to use them and most importantly, how they can be implemented as a part of your online activity, whether you are a business or an individual.

It starts with a look at the news over the past week, including more microblogging sites, Google Street View and growing concerns over Facebook fraud. And the resource of the week is the podcast of For Immediate Release - The Hobson and Holtz Report.

News Links
The Metro article can be read here:
http://www.metro.co.uk/news/article.html?in_article_id=198558&in_page_id=34&in_a_source=

There are further articles in the UK press
http://www.dailymail.co.uk/news/article-1030615/Man-sues-old-schoolfriend-libel-fake-entries-Facebook.html
http://www.telegraph.co.uk/news/2226803/Man-sues-friend-over-fake-Facebook-profile.html

The additional cases can be read about here:
http://www.wthr.com/Global/story.asp?S=8312802
http://mashable.com/2008/02/20/fake-facebook-profile-morocco/

Feature Links
I won’t link to all of the lifestreaming sites that I have mentioned, but if you do want to check out my profile on Friendfeed, you can do here:
http://friendfeed.com/tigertwo

The article by Jeremiah Owyang which I mentioned is worth a look:
http://www.web-strategist.com/blog/2008/06/10/how-brands-will-use-friendfeed/

Across the Pond
Download the For Immediate Release podcast at
http://www.forimmediaterelease.biz/

Also worth a look are
http://www.thenewpr.com/wiki/pmwiki.php
http://blog.holtz.com/
http://www.nevillehobson.com/