Tiger Two Tiger Podcast

This week we are talking about your name – not just your brand name but your actual name. The associations with that name have a huge impact on your reputation – even if someone else shares the name and it isn’t obvious which one of you is which! We will discuss a few things that you can do in order to take control of your name, whether it be something unusual or John Smith.

Online reputation management seems to be on the up and up as well, as one of our news articles attests to. It is an indication once again of how pervasive the internet is in all of our lives.

I’ll be back from my break next week, so speak to you all then. Have a great week.

News

TalkBizNow
http://www.guardian.co.uk/technology/2008/aug/18/networking?gusrc=rss&feed=business
http://www.talkbiznow.com

Online Reputation Management paper
http://www.e-consultancy.com/news-blog/366168/online-reputation-monitoring-worth-60-million-in-2008.html

Your Resource
http://www.insidepr.ca

Music

What’s Your Name by Super Lucky Catz
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=5e6f57fd8c305cf85e2e4eb0382a79d8

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Images: coincoyote

Wikipedia can be your best friend and your worst enemy. In my honest opinion, too many people focus on Wikipedia to try and steer their online reputation, but this isn’t a realistic goal. Wikipedia was not designed as a self-promotion tool and the Wikipedia administrators are coming down hard on people who use it as such, and those who use it to skew entries so that they are either positive or negative. Today I spend a little time looking at the facts about Wikipedia – what it is and what it isn’t – and your best practices for its use and what not to do.

I am going to be away next week, but I have prepared a podcast all ready to go live whilst I am away – so if there is any feedback, please accept my apologies if I take a couple of weeks to respond. I will get to it as soon as I get back.

Have a great week!

News

Follow limits on Twitter
http://www.marketingpilgrim.com/2008/08/twitter-starts-imposing-following-limits-to-prevent-spam-your-thoughts.html
http://www.techcrunch.com/2008/08/12/twitters-2000-follow-limit-raises-a-ruckus-but-how-many-people-can-you-seriously-keep-track-of-anyway/

Twitter SMS Limits in the UK
http://uk.techcrunch.com/2007/11/19/twitter-starts-to-limit-outbound-sms-in-uk/

Google Streetview
http://www.dailymail.co.uk/news/worldnews/article-1043561/Googles-Street-View-captures-moment-drunken-Aussie-keeled-outside-home.html

The Facts About Wikipedia

Some really interesting viewpoints here, from all sides.
http://www.lockergnome.com/knight17/2007/09/20/wikipedia-facts/
http://www.rockridgeinstitute.org/research/rockridge/wikipedia-white-washing-there-s-truth-in-facts-and-frames/
http://www.imediaconnection.com/content/16335.asp
http://blog.bitepr.com/2006/08/jimmy_wales_on_.html
http://blog.holtz.com/index.php/weblog/marketing_via_wikipedia/

Resource From Across The Pond

http://blog.holtz.com/index.php/social_media_resources

Song

WikiPirates by Tom Smith
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=b5c5fa9f9d10d395fc9f53e573b0dab4

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Image: quartermane

This Tuesday’s episode is designed to give a few warnings about the failure to be consistent and continuous in your online activities. Several negative cases have been brought to my attention recently and I thought it would be a good idea to let you know what kind of damage can occur to your reputation if you don’t consider the importance of consistency. I have also provided 5 Golden Rules of Continuity for you to consider which will hopefully stand as a gentle reminder that relationships can only be built if you work at them.

Things are getting better – I am becoming more comfortable with talking to myself and I am having to edit myself less and less which can only be a good thing. I am also loving searching for an appropriate song although it has the somewhat unfortunate residual effect of filling my iPod even more with music that I have discovered along the way.

Great to have all of you new listeners on board as well.

Till next week…

News

SEC to recognise corporate blogs as public disclosure
http://www.techcrunch.com/2008/07/31/sec-to-recognize-corporate-blogs-as-public-disclosure-can-we-now-kill-the-press-release/ (Brian Solis)
http://blogs.zdnet.com/Howlett/?p=446
http://www.nevillehobson.com/2008/07/31/social-media-gains-sec-approval/#more-1753
http://www.sec.gov/news/speech/2008/spch073008km.htm

Malicious virus spreading Twitter profile
http://news.bbc.co.uk/2/hi/technology/7543014.stm
http://www.viruslist.com/en/weblog?weblogid=208187551

Royal Mail Employee attacks Employer Online
http://www.hellmail.co.uk/postalnews/templates/postal_industry_news.asp?articleid=778&zoneid=3

Consistency

I haven’t got any follow-up links for you today, as the stories came from my experience (and to protect the innocent and all that, I have deliberately omitted any direct reference to company names or specific individuals – so I don’t want to send you directly to the negative cases!)

Song

Constant by Echograph
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=6031c20c5e632c2e54c55cd2ab019616

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Across The Pond

http://www.ontherecordpodcast.com/pr/otro/default.aspx

Thank you to barnism for the image

This week we are talking about transparency. It actually follows on quite neatly from the new items I have found, one of which has to do with a false Twitter profile which caused a small storm online last week. Transparency on the internet is pretty important seeing as it is so easy for your disparate audience to find you out if you aren’t being above board. We will discuss a few instances of some companies and individuals that have got it wrong and their avoiding disclosure has got them in hot water. And I will also suggest a number of ways to ensure that you don’t fall foul of either your audience or the law as it now exists in the UK.

I have slightly changed the format – I have broken up the podcast with some podsafe music so as to give us both a breather. I also love discovering new songs and new artists, so I hope you will humour me. I am following in a long(ish) tradition of podcasters who also punctuate their shows with different kinds of music. I really enjoy it in those shows – I hope I can offer you the same.

With the song, the podcast is once again running quite long. That’s because I get rather enthusiastic about my topic! Still, I hope it keeps you entertained and I think I ought to be realistic with myself and allow between 30 and 45 minutes for the show.

Till next week…

News

Knol
http://knol.google.com/k/knol
http://www.zephoria.org/thoughts/archives/2008/08/01/knol_content_wo.html
http://mashable.com/2008/07/28/googles-knol-evil-and-doomed/
http://www.inquisitr.com/1990/google-knol-starting-to-smell-spammy/

Exxon and Twitter
http://www.readwriteweb.com/archives/what_should_exxon_do_about_twitter.php
http://www.web-strategist.com/blog/2008/08/01/how-janet-fooled-the-twittersphere-shes-the-voice-of-exxon-mobil/
http://blog.holtz.com/index.php/weblog/exxonmobil_situation_shows_brandjacking_is_for_real/

Transparency

http://www.adrants.com/2006/01/coke-lies-misleads-with-fake-zero.php
http://blogs.guardian.co.uk/travelog/2008/02/skins_blog.html
http://onthegowithamy.blogspot.com/

UK Regulations
http://www.oft.gov.uk/shared_oft/business_leaflets/530162/oft931int.pdf

Song

The Honest Approach by Alicia Marie
http://music.podshow.com/music/listeners/artistdetails.php?BandHash=bb8fd358f669db42ad3996406de99f64

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Across The Pond
http://www.marketingpilgrim.com/2008/07/reputationme-keep-track-of-online-reputation-management-topics.html
www.reputation.me

Thank you to amandil@it for the image