T2T004: Transparency and Openness
This week we are talking about transparency. It actually follows on quite neatly from the new items I have found, one of which has to do with a false Twitter profile which caused a small storm online last week. Transparency on the internet is pretty important seeing as it is so easy for your disparate audience to find you out if you aren’t being above board. We will discuss a few instances of some companies and individuals that have got it wrong and their avoiding disclosure has got them in hot water. And I will also suggest a number of ways to ensure that you don’t fall foul of either your audience or the law as it now exists in the UK. 
I have slightly changed the format – I have broken up the podcast with some podsafe music so as to give us both a breather. I also love discovering new songs and new artists, so I hope you will humour me. I am following in a long(ish) tradition of podcasters who also punctuate their shows with different kinds of music. I really enjoy it in those shows – I hope I can offer you the same.
With the song, the podcast is once again running quite long. That’s because I get rather enthusiastic about my topic! Still, I hope it keeps you entertained and I think I ought to be realistic with myself and allow between 30 and 45 minutes for the show.
Till next week…
News
Knol
http://knol.google.com/k/knol
http://www.zephoria.org/thoughts/archives/2008/08/01/knol_content_wo.html
http://mashable.com/2008/07/28/googles-knol-evil-and-doomed/
http://www.inquisitr.com/1990/google-knol-starting-to-smell-spammy/
Exxon and Twitter
http://www.readwriteweb.com/archives/what_should_exxon_do_about_twitter.php
http://www.web-strategist.com/blog/2008/08/01/how-janet-fooled-the-twittersphere-shes-the-voice-of-exxon-mobil/
http://blog.holtz.com/index.php/weblog/exxonmobil_situation_shows_brandjacking_is_for_real/
Transparency
http://www.adrants.com/2006/01/coke-lies-misleads-with-fake-zero.php
http://blogs.guardian.co.uk/travelog/2008/02/skins_blog.html
http://onthegowithamy.blogspot.com/
UK Regulations
http://www.oft.gov.uk/shared_oft/business_leaflets/530162/oft931int.pdf
Song
The Honest Approach by Alicia Marie
http://music.podshow.com/music/listeners/artistdetails.php?BandHash=bb8fd358f669db42ad3996406de99f64
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/
Across The Pond
http://www.marketingpilgrim.com/2008/07/reputationme-keep-track-of-online-reputation-management-topics.html
www.reputation.me
Thank you to amandil@it for the image
