T2T011: The Importance of Traditional Marketing Concepts 2
Tuesday, September 23rd, 2008
This week is the second instalment of The Importance of Traditional Marketing Concepts, offering the final five things that you should consider before you embark on any social media campaign.
I have tried to keep this week a little bit shorter. I know it can be hard listening to a single voice for half and hour and I am doing some work to try and secure some interviews but I have yet to find a co-host. Seems no-body has the enthusiasm for sitting in front of a microphone in Tiger Two as I do…
News – 02:18
http://www.independent.co.uk/student/career-planning/getting-job/be-warned–you-might-not-get-a-job-interview-if-your-web-profile-is-unappealing-933845.html
The Importance of Traditional Marketing Concepts for social media II – 05:38
http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/
http://nowisgone.com/2008/02/19/social-media-content-creation-process/
Germany by Chances End Featuring Emily Zisman – 12:11
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=a70a940472c966794f3fcc4b16deb3e1
Web 2.0 Expo – the Tracks – 17:30
The official website is here
http://europe.web2expo.com/
To register, go to the following link https://en.oreilly.com/webexberlin2008/public/register and make sure you use the code webeu08gr56 in order to get you 35% discount!
Your Resource From Across the Pond (sort of) – 20:08
http://networks.feedburner.com/PRnetwork
The Opening and Closing Track
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/
Image: Pink Dispatcher
This week is the first part of the Feature on The Importance Traditional Marketing Concepts for Social Media. We also look at several articles from the Guardian and I am very excited about the Web 2.0 Expo in Berlin, so I spend some time talking about that.
Today I am covering the social media newsroom. It is just a brief outline on what your goals for your social media newsroom should be and things to think about if you are planning on developing one. In researching this weeks episode, I came across several articles discussing the importance of traditional PR and marketing skills for social media which has determined my topic for next week, so the original topic I had planned will be postponed for a fortnight. Funny how things happen like that!
I’m a bit late this week! Apologies! And rather than talking about your social media newsroom which I will discuss next week, I thought we should look at the social media press release first. So today’s episode will consider how the social media release differs from the traditional press release, why you might want to use one and how you create one.
