T2T008: The Social Media Press Release

I’m a bit late this week! Apologies! And rather than talking about your social media newsroom which I will discuss next week, I thought we should look at the social media press release first. So today’s episode will consider how the social media release differs from the traditional press release, why you might want to use one and how you create one.

News

Chrome
http://www.pcworld.com/businesscenter/article/150639/early_security_issues_tarnish_googles_chrome.html
http://news.bbc.co.uk/1/hi/technology/7597699.stm

Etailers
http://www.nma.co.uk/Articles/39442/Etailers%20must%20up%20their%20game%20in%20customer%20care.html?liArticleID=39442

Your Social Media Newsroom
http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html
http://skitch.com/briansolis/gymk/smr-services-comparison.pdf-1-page
http://www.pbs.org/mediashift/2008/04/digging_deeperthe_social_press.html

http://www.gmeurope.info/social_media_newsroom/
http://www.marketwire.com/press-release/—816994.html

http://www.shiftcomm.com/downloads/smprtemplate.pdf

Your Resource
http://www.tweetdeck.com/beta/

Music
In The News by Motion Soundtrack
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=8fdd9d931564f6920760599f03f86baa

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Img: b_d_solis

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