T2T008: The Social Media Press Release
Friday, September 5th, 2008
I’m a bit late this week! Apologies! And rather than talking about your social media newsroom which I will discuss next week, I thought we should look at the social media press release first. So today’s episode will consider how the social media release differs from the traditional press release, why you might want to use one and how you create one.
News
Chrome
http://www.pcworld.com/businesscenter/article/150639/early_security_issues_tarnish_googles_chrome.html
http://news.bbc.co.uk/1/hi/technology/7597699.stm
Your Social Media Newsroom
http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html
http://skitch.com/briansolis/gymk/smr-services-comparison.pdf-1-page
http://www.pbs.org/mediashift/2008/04/digging_deeperthe_social_press.html
http://www.gmeurope.info/social_media_newsroom/
http://www.marketwire.com/press-release/—816994.html
http://www.shiftcomm.com/downloads/smprtemplate.pdf
Your Resource
http://www.tweetdeck.com/beta/
Music
In The News by Motion Soundtrack
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=8fdd9d931564f6920760599f03f86baa
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/
Img: b_d_solis
In this week’s podcast I discuss the online conversation. In it, we will look at what the online conversation is and how you can get involved with it. We will also discuss what to expect when you do get involved with the conversation and we will touch on how the conversation is changing. In fact, Web 2.0 is just one big conversation – that’s what makes it unique. But there are ways to work with it, and ways not to work with it. Irrespective though, if you are at all concerned with using the internet for communication or promotion, then you simply must be involved in the conversation to some degree.
