Tiger Two Tiger Podcast

This podcast looks at the big question of how to measure social media. In it, I outline the seven key areas which I feel should be recorded and measured over time. Pageviews and clickthroughs just don’t cut it when it comes to social media. Much more thought needs to go into measuring attention, participation, velocity and influence of ideas and the depth of relationships amongst other things. It is only with these measurables that you can get a true picture of how effective any social media interaction actually is, and more importantly, how it can deliver the inevitably sought after ROI.

In the news section, I assess the viability of automated reputation management with identity.net and the emotive issue of rating medical care.

The resource from across the pond this week is Jeremiah Owyang’s incredibly informative blog, Web Strategy with Jeremiah.

News

Identity.net’s launch release
http://fe7.news.sp1.yahoo.com/s/prweb/20080716/bs_prweb/prweb1113924
You can look at identity.net yourself
http://www.identity.net

The article about doctors being rated online
http://www.guardian.co.uk/society/2008/jul/13/nhs.health

Feature

I used a swathe of articles to compile this weeks feature so rather than give you them all, I will give you the best few.

http://computerworld.com/action/article.do?command=viewArticleBasic&articleId=9064558
http://www.web-strategist.com/blog/2007/06/07/web-strategy-how-to-measure-your-social-media-program/
http://www.chrisbrogan.com/measuring-social-media-efforts/
http://www.intevix.com/measuring-social-media-an-approach/

And for one of the definitive voices in this field, you can’t go past K D Paine
http://kdpaine.blogs.com/kdpaines_pr_m/

Across the Pond
You can find Jeremiah Owyang’s blog at
http://www.web-strategist.com/blog/

Thanks for listening again! And keep the feedback coming in – the only way I am going to get better is if you help me out.

Img: Darren Hester