T2T009: Your Social Media Newsroom
Wednesday, September 10th, 2008
Today I am covering the social media newsroom. It is just a brief outline on what your goals for your social media newsroom should be and things to think about if you are planning on developing one. In researching this weeks episode, I came across several articles discussing the importance of traditional PR and marketing skills for social media which has determined my topic for next week, so the original topic I had planned will be postponed for a fortnight. Funny how things happen like that!
Also, if any of you are in Singapore, Adelaide or going to Berlin to the Web2.0 Expo, let me know…
News
Bristol Palin
http://news.bostonherald.com/news/2008/view/2008_09_03_Bristol_Palin_gets_caught_in_blogs%E2%80%99_web/srvc=home&position=also
Clive Thompson’s Brave New World of Digital Intimacy
http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=3&bl=&ei=5087&en=0e4d71145da494a5&ex=1220932800&oref=slogin&pagewanted=all&oref=slogin
Your Social Media Newsroom
http://www.pr-squared.com/2007/02/the_social_media_newsroom_temp.html
http://www.shiftcomm.com/downloads/smnewsroom_template.pdf
Your Resource
http://www.chrisbrogan.com/img/broganbranding.pdf
Music
Social Trend by HAF
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=952c7ee138c0a344ec4d5e59d4d81df0
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/
Images: telegraph_media_group
I’m a bit late this week! Apologies! And rather than talking about your social media newsroom which I will discuss next week, I thought we should look at the social media press release first. So today’s episode will consider how the social media release differs from the traditional press release, why you might want to use one and how you create one.
