Tiger Two Tiger Podcast

This week is the second instalment of The Importance of Traditional Marketing Concepts, offering the final five things that you should consider before you embark on any social media campaign.

I have tried to keep this week a little bit shorter. I know it can be hard listening to a single voice for half and hour and I am doing some work to try and secure some interviews but I have yet to find a co-host. Seems no-body has the enthusiasm for sitting in front of a microphone in Tiger Two as I do…

News – 02:18
http://www.independent.co.uk/student/career-planning/getting-job/be-warned–you-might-not-get-a-job-interview-if-your-web-profile-is-unappealing-933845.html

The Importance of Traditional Marketing Concepts for social media II – 05:38

http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/
http://nowisgone.com/2008/02/19/social-media-content-creation-process/

Germany by Chances End Featuring Emily Zisman – 12:11
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=a70a940472c966794f3fcc4b16deb3e1

Web 2.0 Expo – the Tracks – 17:30

The official website is here
http://europe.web2expo.com/

To register, go to the following link https://en.oreilly.com/webexberlin2008/public/register and make sure you use the code webeu08gr56 in order to get you 35% discount!

Your Resource From Across the Pond (sort of) – 20:08
http://networks.feedburner.com/PRnetwork

The Opening and Closing Track
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Image: Pink Dispatcher

This week is the first part of the Feature on The Importance Traditional Marketing Concepts for Social Media. We also look at several articles from the Guardian and I am very excited about the Web 2.0 Expo in Berlin, so I spend some time talking about that.

News – 04:23

International bloggers
http://www.guardian.co.uk/media/2008/sep/15/blog.politics

The Sadler’s Wells
http://www.guardian.co.uk/stage/theatreblog/2008/sep/17/dance.sadlers.wells

The Importance of Traditional Marketing Concepts for Social Media I – 11:14

http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/
http://nowisgone.com/2008/02/19/social-media-content-creation-process/

The Future by The Divine Madness -19:27
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=7498a374e0dc355510a9dc169168bd10

The Web 2.0 Expo – 23:58
The official website is here
http://europe.web2expo.com/

To register, go to the following link https://en.oreilly.com/webexberlin2008/public/register and make sure you use the code webeu08gr56 in order to get you 35% discount!

Your Resource from Across the Pond – 27:23
http://www.livingstonbuzz.com

The Opening and Closing Track
The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Image: Vermin Inc

Today I am covering the social media newsroom. It is just a brief outline on what your goals for your social media newsroom should be and things to think about if you are planning on developing one. In researching this weeks episode, I came across several articles discussing the importance of traditional PR and marketing skills for social media which has determined my topic for next week, so the original topic I had planned will be postponed for a fortnight. Funny how things happen like that!

Also, if any of you are in Singapore, Adelaide or going to Berlin to the Web2.0 Expo, let me know…

News

Bristol Palin
http://news.bostonherald.com/news/2008/view/2008_09_03_Bristol_Palin_gets_caught_in_blogs%E2%80%99_web/srvc=home&position=also

Clive Thompson’s Brave New World of Digital Intimacy
http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=3&bl=&ei=5087&en=0e4d71145da494a5&ex=1220932800&oref=slogin&pagewanted=all&oref=slogin

Your Social Media Newsroom
http://www.pr-squared.com/2007/02/the_social_media_newsroom_temp.html
http://www.shiftcomm.com/downloads/smnewsroom_template.pdf

Your Resource

http://www.chrisbrogan.com/img/broganbranding.pdf

Music
Social Trend by HAF
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=952c7ee138c0a344ec4d5e59d4d81df0

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Images: telegraph_media_group

I’m a bit late this week! Apologies! And rather than talking about your social media newsroom which I will discuss next week, I thought we should look at the social media press release first. So today’s episode will consider how the social media release differs from the traditional press release, why you might want to use one and how you create one.

News

Chrome
http://www.pcworld.com/businesscenter/article/150639/early_security_issues_tarnish_googles_chrome.html
http://news.bbc.co.uk/1/hi/technology/7597699.stm

Etailers
http://www.nma.co.uk/Articles/39442/Etailers%20must%20up%20their%20game%20in%20customer%20care.html?liArticleID=39442

Your Social Media Newsroom
http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html
http://skitch.com/briansolis/gymk/smr-services-comparison.pdf-1-page
http://www.pbs.org/mediashift/2008/04/digging_deeperthe_social_press.html

http://www.gmeurope.info/social_media_newsroom/
http://www.marketwire.com/press-release/—816994.html

http://www.shiftcomm.com/downloads/smprtemplate.pdf

Your Resource
http://www.tweetdeck.com/beta/

Music
In The News by Motion Soundtrack
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=8fdd9d931564f6920760599f03f86baa

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Img: b_d_solis

This Tuesday’s episode is designed to give a few warnings about the failure to be consistent and continuous in your online activities. Several negative cases have been brought to my attention recently and I thought it would be a good idea to let you know what kind of damage can occur to your reputation if you don’t consider the importance of consistency. I have also provided 5 Golden Rules of Continuity for you to consider which will hopefully stand as a gentle reminder that relationships can only be built if you work at them.

Things are getting better – I am becoming more comfortable with talking to myself and I am having to edit myself less and less which can only be a good thing. I am also loving searching for an appropriate song although it has the somewhat unfortunate residual effect of filling my iPod even more with music that I have discovered along the way.

Great to have all of you new listeners on board as well.

Till next week…

News

SEC to recognise corporate blogs as public disclosure
http://www.techcrunch.com/2008/07/31/sec-to-recognize-corporate-blogs-as-public-disclosure-can-we-now-kill-the-press-release/ (Brian Solis)
http://blogs.zdnet.com/Howlett/?p=446
http://www.nevillehobson.com/2008/07/31/social-media-gains-sec-approval/#more-1753
http://www.sec.gov/news/speech/2008/spch073008km.htm

Malicious virus spreading Twitter profile
http://news.bbc.co.uk/2/hi/technology/7543014.stm
http://www.viruslist.com/en/weblog?weblogid=208187551

Royal Mail Employee attacks Employer Online
http://www.hellmail.co.uk/postalnews/templates/postal_industry_news.asp?articleid=778&zoneid=3

Consistency

I haven’t got any follow-up links for you today, as the stories came from my experience (and to protect the innocent and all that, I have deliberately omitted any direct reference to company names or specific individuals – so I don’t want to send you directly to the negative cases!)

Song

Constant by Echograph
http://music.podshow.com/music/producers/producerLibrary/artistdetails.php?BandHash=6031c20c5e632c2e54c55cd2ab019616

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Across The Pond

http://www.ontherecordpodcast.com/pr/otro/default.aspx

Thank you to barnism for the image

This week we are talking about transparency. It actually follows on quite neatly from the new items I have found, one of which has to do with a false Twitter profile which caused a small storm online last week. Transparency on the internet is pretty important seeing as it is so easy for your disparate audience to find you out if you aren’t being above board. We will discuss a few instances of some companies and individuals that have got it wrong and their avoiding disclosure has got them in hot water. And I will also suggest a number of ways to ensure that you don’t fall foul of either your audience or the law as it now exists in the UK.

I have slightly changed the format – I have broken up the podcast with some podsafe music so as to give us both a breather. I also love discovering new songs and new artists, so I hope you will humour me. I am following in a long(ish) tradition of podcasters who also punctuate their shows with different kinds of music. I really enjoy it in those shows – I hope I can offer you the same.

With the song, the podcast is once again running quite long. That’s because I get rather enthusiastic about my topic! Still, I hope it keeps you entertained and I think I ought to be realistic with myself and allow between 30 and 45 minutes for the show.

Till next week…

News

Knol
http://knol.google.com/k/knol
http://www.zephoria.org/thoughts/archives/2008/08/01/knol_content_wo.html
http://mashable.com/2008/07/28/googles-knol-evil-and-doomed/
http://www.inquisitr.com/1990/google-knol-starting-to-smell-spammy/

Exxon and Twitter
http://www.readwriteweb.com/archives/what_should_exxon_do_about_twitter.php
http://www.web-strategist.com/blog/2008/08/01/how-janet-fooled-the-twittersphere-shes-the-voice-of-exxon-mobil/
http://blog.holtz.com/index.php/weblog/exxonmobil_situation_shows_brandjacking_is_for_real/

Transparency

http://www.adrants.com/2006/01/coke-lies-misleads-with-fake-zero.php
http://blogs.guardian.co.uk/travelog/2008/02/skins_blog.html
http://onthegowithamy.blogspot.com/

UK Regulations
http://www.oft.gov.uk/shared_oft/business_leaflets/530162/oft931int.pdf

Song

The Honest Approach by Alicia Marie
http://music.podshow.com/music/listeners/artistdetails.php?BandHash=bb8fd358f669db42ad3996406de99f64

The beginning and ending track, as well as the mini excerpts are from the song Going On by Chances End
http://podsafeaudio.com/jamroom/bands/1913/

Across The Pond
http://www.marketingpilgrim.com/2008/07/reputationme-keep-track-of-online-reputation-management-topics.html
www.reputation.me

Thank you to amandil@it for the image

This podcast looks at the big question of how to measure social media. In it, I outline the seven key areas which I feel should be recorded and measured over time. Pageviews and clickthroughs just don’t cut it when it comes to social media. Much more thought needs to go into measuring attention, participation, velocity and influence of ideas and the depth of relationships amongst other things. It is only with these measurables that you can get a true picture of how effective any social media interaction actually is, and more importantly, how it can deliver the inevitably sought after ROI.

In the news section, I assess the viability of automated reputation management with identity.net and the emotive issue of rating medical care.

The resource from across the pond this week is Jeremiah Owyang’s incredibly informative blog, Web Strategy with Jeremiah.

News

Identity.net’s launch release
http://fe7.news.sp1.yahoo.com/s/prweb/20080716/bs_prweb/prweb1113924
You can look at identity.net yourself
http://www.identity.net

The article about doctors being rated online
http://www.guardian.co.uk/society/2008/jul/13/nhs.health

Feature

I used a swathe of articles to compile this weeks feature so rather than give you them all, I will give you the best few.

http://computerworld.com/action/article.do?command=viewArticleBasic&articleId=9064558
http://www.web-strategist.com/blog/2007/06/07/web-strategy-how-to-measure-your-social-media-program/
http://www.chrisbrogan.com/measuring-social-media-efforts/
http://www.intevix.com/measuring-social-media-an-approach/

And for one of the definitive voices in this field, you can’t go past K D Paine
http://kdpaine.blogs.com/kdpaines_pr_m/

Across the Pond
You can find Jeremiah Owyang’s blog at
http://www.web-strategist.com/blog/

Thanks for listening again! And keep the feedback coming in – the only way I am going to get better is if you help me out.

Img: Darren Hester